Financial and Operational Planning – Best Practices
- Sales Targets: Setting clear, achievable sales targets that are in sync with the company’s market capabilities and growth objectives. These targets should be ambitious yet realistic, driving the sales team forward.
- Pricing Strategy: Developing a pricing strategy that reflects the value proposition of the products or services, aligns with what the market can bear, and meets customer expectations. This strategy should be flexible enough to adapt to market changes while maintaining profitability.
- Distribution Channels: Choosing the right channels to reach customers effectively and efficiently. This could involve direct sales, e-commerce, distribution partners, or a combination of channels, depending on what works best for the product or service and the target customers.