Sales Organization Discovery & Analysis (01) Strategic Framework and Execution 1.2.d Market Fit and Positioning Discovery Product/Service Portfolio: This involves ensuring that the range of products or services offered by the company meets the needs of different customer segments and fits within the broader market context. * NA – This item is neither a concern nor a priority. 0% – It's important, but we haven't started yet. 25% – Initiated and prioritized. 50% – Addressed within the past 24 months, requires further attention. 75% – Gaining momentum and under control. 100% – Fully committed to this best practice and actively maintaining it. Value Proposition: It's essential to clearly define and communicate the unique benefits and value that the company's products or services offer to customers. This should differentiate the company from its competitors and resonate with the target audience. * NA – This item is neither a concern nor a priority. 0% – It's important, but we haven't started yet. 25% – Initiated and prioritized. 50% – Addressed within the past 24 months, requires further attention. 75% – Gaining momentum and under control. 100% – Fully committed to this best practice and actively maintaining it. Competitive Analysis: A thorough understanding of the competitive landscape, including the strengths and weaknesses of competitors, helps in crafting strategies that capitalize on market opportunities and differentiate the company's offerings. * NA – This item is neither a concern nor a priority. 0% – It's important, but we haven't started yet. 25% – Initiated and prioritized. 50% – Addressed within the past 24 months, requires further attention. 75% – Gaining momentum and under control. 100% – Fully committed to this best practice and actively maintaining it. Target Market: Identifying and understanding the ideal customers for the company's products or services, including their needs, buying behaviors, and how the company's offerings can solve their problems. * NA – This item is neither a concern nor a priority. 0% – It's important, but we haven't started yet. 25% – Initiated and prioritized. 50% – Addressed within the past 24 months, requires further attention. 75% – Gaining momentum and under control. 100% – Fully committed to this best practice and actively maintaining it. Brand Positioning: Aligning the sales strategy with the brand's desired market position ensures that sales efforts reinforce the brand's image, values, and market messaging. * NA – This item is neither a concern nor a priority. 0% – It's important, but we haven't started yet. 25% – Initiated and prioritized. 50% – Addressed within the past 24 months, requires further attention. 75% – Gaining momentum and under control. 100% – Fully committed to this best practice and actively maintaining it. Given the insights provided on best practices, we invite you to share your sales organization's own strategies, goals, and anticipated changes for the next year. Identify key opportunities to enhance your sales efforts, whether already in place or anticipated. (100 to 1,200 characters) * Previous Lesson Next Lesson